A month or so ago, I wrote a blog about a Chicago law firm who had erected a billboard with scantily clad people with the caption, "Life's Short. Get a Divorce". This billboard attracted media attention and critics alike from all over America. The firm eventually took the billboard down, but I believe that the attention that this marketing ploy created definitely helped them with their business. Now, this blip in American culture is back in the news because a couple of marital coaches have erected a billboard in Chicago that states, "Life is Short. Your Marriage Doesn't Have To Be." While they have no doubt stolen the idea from their divorce lawyer nemesis, it'll be interesting to see whether their billboard will attract the same attention. No matter what, professionals are getting the idea out there to couples who are in danger of break-up that they have options.
If you would like to read about this new billboard, visit: http://www.dailyherald.com/story.asp?id=324988